Your mobile website name is the way Google represents how your URLs are displayed on mobile devices:
- Mobile search results no longer show the actual page URL, but instead show a breadcrumbs-like format of the URL structure. This is rolling out worldwide.
- The breadcrumbs-like information can show the site name in place of the domain name. This is rolling out in the U.S. only for now.
Reference: http://googlewebmastercentral.blogspot.com/2015/04/better-presentation-of-urls-in-search.html
To configure yours, go to the gobal settings as shown below:
Enter the short description you want to use in mobile search results in the Website Name box.
If you want to specify a different home page when your site is viewed on a mobile device, you can select it from the Mobile Home Page drop-down menu. This practice is strongly discouraged, your website should display a mobile responsive version of your home page.
